Most HVAC businesses fail in their first year—not due to technical gaps, but a lack of emotional intelligence in sales. This webinar uncovers how reading emotional cues instead of relying on product talk can raise close rates by 15% and double revenue. Featuring Dan Ringen from SPCloser, we’ll demo an AI coaching platform that provides real-time feedback on sales calls—like having a coach in your pocket. Ideal for owners and pros alike, you’ll learn the psychology of high-performing HVAC sales and practical tools to apply right away.